5 Mistakes New Brands Make (That Cost You Followers and Sales)

Every entrepreneur has a messy middle phase. But some mistakes keep you stuck longer than necessary. So let’s call them out and clean them up.

🚫 Mistake 1: Talking to everyone

You’re not for “everyone who needs help.” You’re for a very specific kind of person. Define that—and watch your engagement jump.

🚫 Mistake 2: No lead magnet, no list

Your followers are not guaranteed customers. Build your own list. Nurture them. Own your audience.

🚫 Mistake 3: Posting without purpose

Yes, aesthetic reels are cute. But what’s the goal? Awareness? Leads? Sales? Start posting with intention, not just inspiration.

🚫 Mistake 4: DIY forever

You’re wearing 15 hats and it’s showing. When you’re ready to level up, invest in help that frees your time and sharpens your brand.

🚫 Mistake 5: No follow-up system

You’re getting leads, but then… ghosting them. Automate it. Email them. Stay top of mind without burning out.

Small shifts = big results. You don’t need a total brand overhaul—just a better strategy.

Until next time,

Your Design-Diva Marketing Bestie at The Souk